What is the psychology of someone whose home uses 11 million gallons of water in a drought-stricken state?

Very similar, I suspect, to the psychology of Martin Shkreli. (He’s the guy who bought rights to a drug and raised the price from $13.50/tablet to $750.00/tablet in the US; drug sells for $1/tablet in the UK. Two weeks ago, after an outburst of public outrage, Shkreli said he would lower the price. It’s still […]

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